About us
Sporting Integrity is a unique sports business consultancy, the first of its kind in the world. We were established in 2004 to advise clients in sport and business about identifying, adopting and managing best practice procedures relating to risk, ethical and integrity standards and issues. We continue to provide independent professional advice to sport and business across the world. We specialise in promoting integrity in sport.
Michele Verroken is the founding director of Sporting Integrity. Her unique approach is based on over thirty years involvement as one of the world's top officials in the field of ethics in sport. Formerly Director of Ethics and Anti-Doping at UK Sport, Michele designed and implemented current internationally accepted standards for doping control, results management and education. Her expertise in policy implementation led to the UK achieving the first ISO 9000 certification for anti-doping in the world. Michele created the UK's Drug Information Database, education programmes, Independent Doping Control Officer training and national anti-doping policy based on ISO certified standards. Michele has significant experience in anti-doping programmes at national and international level.
Her efforts have earned her the recognition and support of some of the most powerful figures in world sport and have helped to shape the fight against doping in sport internationally. Her expertise in developing anti-doping programmes has been sought by a number of countries, including Ireland, South Africa and Saudi Arabia. Since 2002 Michele has been secretary of the Commonwealth Games Federation Medical Commission, leading the coordination and delivery of the Games anti-doping programme including TUE processes and results management as well as the interface with medical services.
An accomplished writer, broadcaster and public speaker, Michele is a regular media commentator and is regularly employed by international and national sports organisations and businesses. She was retained as an expert adviser on ethics and anti-doping matters by the Independent Sports Review, co-chaired by Lord Moynihan and Kate Hoey MP, published in 2005. Professional golf has engaged Michele to advise on anti-doping policies and procedures, leading to the successful implementation of professional golf's anti-doping programme since 2008. Now Anti-Doping Adviser and Administrator to the PGA European Tour, Ladies European Tour, The R&A and International Golf Federation as well as several national golf bodies. Recent additions to Sporting Integrity's portfolio include ESports and Mixed Martial Arts; Michele is a member of the Esports Integrity Coalition (ESIC) and leads the independent governance and integrity office for the International Mixed Martial Arts Federation.
Michele is a qualified arbitrator, mediator and adjudicator, a former teacher and lecturer in sports science and physical education, Michele has achieved international sporting honours in netball, team handball and korfball.
Michele Verroken LLM (Sports Law), MA (Ed), B.Ed (Hons), Cert Ed, PGC Sports Law.
Sporting Integrity Team
Michele's expertise is complemented by associates from sport, legal and medical professions. Sporting Integrity associates are carefully selected for their discretion, high quality output and successful delivery.
If you think you could enhance our team, you should let us know how!