Sporting Integrity, is a unique sports business consultancy, the first of its kind in the UK. We were set up in 2004 to advise clients in sport and business on the adoption and maintenance of best practice procedures relating to ethics and integrity standards. The consultancy continues to provide independent professional advice to sport and business. We specialise in integrity in sport.
Michele Verroken is the founding director of Sporting Integrity. Her unique approach is based on nearly three decades as one of the world’s top officials in the field of ethics in sport. Formerly Director of Ethics and Anti-Doping at UK Sport, Michele was responsible for designing and implementing internationally-accepted standards for doping control, results management and education. Michele created the UK’s Drug Information Database, national anti-doping policy and independent doping control officer training standards.
Her efforts have earned the recognition and support of some of the most powerful figures in world sport and have helped shape the fight against doping in sport. Her expertise in developing anti-doping programmes has been sought by a number of countries, including Ireland, Saudi Arabia and South Africa. Michele was also instrumental in the organisation of drug testing programmes at major international events, such as the 2002 Commonwealth Games in Manchester, the 2003 World Indoor Athletics Championships in Birmingham, Euro ‘96, successive Rugby Union World Cups and Six Nations’ tournaments. As Secretary of the Commonwealth Games Federation Medical Commission, Michele was responsible for the high quality medical and anti-doping services in Melbourne 2006 and Pune 2008. She was honoured by the British Orthopaedic Association with the Alan Apley Memorial Medal.
An accomplished writer, broadcaster and public speaker, Michele is a regular commentator on BBC Radio 5 Live and is regularly employed as an advisor by a number of national and international sports federations and businesses. She was retained as an expert adviser on ethics and anti-doping matters by the Independent Sports Review, co-chaired by Lord Moynihan and Kate Hoey MP published in September 2005. Professional Golf has engaged Michele to advise them on theire anti-doping policy and procedures, leading to the successful implementation of anti-doping on the PGA European Tour in 2008. Michele has been appointed Anti-Doping Administrator for The R&A and International Golf Federation. Michele is also a qualified arbitrator, adjudicator and mediator. A former teacher and lecturer in sports science, physical education and human biology, Michele achieved sporting honours in netball as an international umpire, advanced coach and county player as well as representing England in handball and korfball.
Michele's expertise is complemented by a range of associates from sport, the legal and medical professions.
Michele Verroken MA (Ed), B.Ed Hons, Cert. Ed, PGC Sports Law.